Content Marketing in 2018 – What types of Content are going to work best in 2018?
In this article, I’m going to share the Strategy of Effective Content Marketing in 2018 and top types of content that are going to work best and effectively for your blog and business in 2018.
Content marketing has been huge in 2017 and all marketer’s signs point towards a very similar growth in 2017. The big problem is, because of its huge success, what I mean is that the market is becoming saturated, making it very hard for content marketers and businesses to stand out. The question now becomes, that how do you want to make your content stand out in the coming year of 2018? What content is going to work best and effectively with an audience?
Strategy of Effective Content Marketing in 2018
Before getting started with the best types of content that will work in 2018, I think it’s important to stress the importance of creating a strategy for effective content marketing in 2018.
Creating a good and effective content marketing strategy can make a big difference to your success in 2018.
In fact, a study by the content marketing institute has found that strategy issue is the major factors affecting the lack of success of content marketers.
So, this year, before beginning to create your content, start by creating a good and Effective content marketing strategy to help you achieve your results more effectively and efficiently in 2018
If you want to have a good and effective content marketing strategy in 2018, you will need to have the following:
- A list of your goals from content marketing
- A study of your target audience
- Content creation
- Content promotion
Now, let’s get into the best types of content that will work in 2018 and help you stand out in this coming year:
Effective Content Marketing in 2018 #1: Video and live streaming
One of the best content types that will work best in 2018, watching videos is one of the main activities that people take part and spent many times on watching videos
2017 has also been a huge year for live streaming, with many of the major social networks adding it as a focus (Facebook, Twitter) and others showing signs that they are planning to address it in the very near future.
The video will be a great option in 2018 and it works great both for blogs and websites, as well as for social media. The best part is, it’s also much easier to create a video as a beginner, using tools like Animoto or Biteable.
Effective Content Marketing in 2018 #2: Improve engagement with interactive content
Interactive content can really help you to improve your content engagement as you get your readers involved in the process.
Try to add a few pieces of interactive content to get your audience excited and engaged, such as polls, quizzes, lists, or interactive maps, among others.
Effective Content Marketing in 2018 #3: Offer more value with webinars and online courses
Another way to stand out in 2018 is to strive to offer more value to your audiences. One of the ways that you can do this is through webinars and online courses. The e-learning industry is huge, surpassing $100 billion in 2017, and yet, it feels like it’s massively underused.
Creating an online course is definitely much more time consuming and need a lot more work than other types of content, but it’s also a very successful form of content marketing, it can even become a new form of monetizing your knowledge online.
Effective Content Marketing in 2018 #4: Content amplification and influencer marketing
When it comes to content amplification, influencer marketing has been huge in 2017 – and will most likely continue to be so in 2018. This can be a huge help when promoting content.
2017 might be a tough year for content marketing because so many businesses and marketers have acknowledged the effectiveness of this form of marketing. That doesn’t mean though that you can’t still be very successful and drive amazing results from your content marketing campaigns; it only means you will need a bit more planning, more varied content and more quality content. What types of content do you think will be most successful this year? What will make or break a content marketing strategy in 2018?
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